Vission / Mission
replica Rolex Appoints Jean-Frederic Dufour, now CEO of Zenith, as New CEO
What can we imagine for replica rolex watches? Jean-Frederic Dufour is a young and dynamic guy, close to Jean-Claude Biver and trained by him. So we can expect some very fresh wind in the
strategy. It's a big move in the industry that could change the game…
This news was first published by industry-insider Gregory Pons, on his (French) website Business Montres. The news was announced to employees of the rolex group this Monday morning. Since May 3th 2011, as such he will replace Gian Riccardo Marini, who has been CEO for a little less than 3 years. Since Hans Wilsdorf founded the brand in 1905, and the 4th CEO since the crisis of 2008, that makes him the sixth CEO of Rolex!
For those who speak French, we included the video. Nevertheless for those who don't we have a short transcript from the interview that Gregory Pons did for Swiss television:
According to Pons it is a 'youthful' move from Rolex, in order to dust off the brand. Dufour is 'just' 45 years young and originally comes from Geneva, the city where Rolex has its headquarters since 1919. Are all these changes at Rolex headquarters not dangerous for them? Well, Rolex is still the first watchmaker in Switzerland and in the world, one of the 10 best known brand in the world, so Rolex is in a secure position.
Word just got out that Rolex has appointed Jean-Frederic Dufour, current CEO of Zenith, as their new CEO. This news has also been confirmed by Rolex (press release at end of this article). Dufour is new to Rolex and so will have to dsicover the company. He will be introduced to the Rolex spirit in the next few months and could be the one to re-launch Rolex for the coming 20 years. While hiring a nice looking and young guy, with a real expertise in replica watches, Rolex dusts off its image. But that also means engaging the brand in long-term changes, probably for more than 20 years.
It is watchmaking to the highest level but still, you can wear it in almost every situation. Or better, you can easily label it 'next to impossible'. On the wrist it wears comfortable,
the steel bracelet can be adjusted (and micro adjusted) to fit your wrist perfectly. At the moment that
Rolex replica watches
opened the windows of their Baselworld booth (you can easily call it a large house or a huge 3-story boutique) we were attending the Tudor press conference, where we were presented the cool new Black Bay Blue, Mario -who was not present at B-world- sent us a text message with a link to the Rolex novelties.
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